Free app for beauty and baby products

Mamaearth is a free-to-use lifestyle app that lets mommies search for a wide range of beauty and baby products. This online shopping app from the trusted brand features products made only from natural ingredients with no harmful chemicals. While the products are streamlined and safe, the app needs a little more work to present its products better.

Mamaearth is developed by Honasa Consumer Private Limited, a private company operating in the Indian subcontinent. The app also functions and serves in the region. You might want to check JUMIA Online Shopping app elsewhere.

Great products, insufficient app

With Mamaearth, users can choose products for hair, skin, body, and face for themselves and their babies. The app has an organized layout for its different product categories, making it easy for users to navigate through the products they need. Additionally, the app uses a good color palette that is light and easy on the eyes. The colors also complement most of the products’ packaging.

The app provides comprehensive information about the products listed in its catalog. You can check the availability, ingredients, product descriptions, and even images of the product. More than the products, the app even offers a customer support platform. Users can leave comments on the product or reach out to the administrators for additional inquiries about the product they’re interested in.

However, while it has all these promising features in terms of customer service and app interface, all is derailed by its poor optimization. Users complain about the app regularly lagging and in some instances, crashing without saving the customer shopping details such as cart content. There are also instances where placing an order doesn’t push through and requires a restart of the app.

Needs more optimization

Mamaearth is a good example of why app developers should place enough emphasis on how well an app works, in terms of basic functionality like working buttons or fast transition between parts and different windows. It has all the makings of a fun and inviting app with good color choices and transparent product descriptions. However, poor optimization ruins the customer experience.