PRUforce

by Prudential Life Assurance for

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Prudential Indonesia’s All-in-One App

PRUforce is a customer relationship management (CRM) app from the financial and life insurance services company, PT Prudential Life Assurance—which is under Prudential plc and Pru Life UK. It’s specially crafted to give you access to real-time production reports about your Prudential account, anytime and anywhere. There’s a mobile version of this app available on Android and iOS, and is mostly for customers in Indonesia.

Insurance Everywhere

Prudential plc is a British multinational life insurance and financial services company headquartered in London, United Kingdom. Founded in 1848, it was established for providing loans to professional and working people. It offers life insurance, investment management, consumer finance. Prudential plc owns Prudential Corporation Asia, Jackson National Life Insurance Company in the United States, and M&GPrudential in the UK and Europe. Under Prudential Corporation Asia is PT Prudential Life Assurance, which serves Indonesia life insurance services. Like any insurance company, Prudential Life Assurance offers a variety of programs and services you can avail depending on what you’re looking for. It also has some convenient methods for checking your account on all the services you’re enrolled in with the company. Since you can’t always personally visit to ask, Prudential Life Assurance released PRUforce for its customers instead, allowing them to get reports on their insurance.

Easy Access to Your Contracts

PRUforce is a CRM software, which allows a two-way transaction between you and the business. In this case, Prudential Life Assurance can stay connected to customers, streamline their processes, and improve profits with PRUforce—while you can easily access your information from them, contact them concerning their services, and update them about any circumstances that will affect your insurance. PRUforce is essentially a bridge between you and your insurance account and even supports you in emergencies. PRUforce’s mobile version offers the ability to discover the nearest hospital to your current location—a highly convenient feature in a pinch. PRUforce acts as an agency portal that summarizes all your networks of products and services from Prudential Life Assurance, connecting them so you can easily manage your main account. With this app, you can make transactions and get protection in minutes anywhere in Indonesia. 

Should Just Make a Web App

However, while Prudential Life Assurance provides favorable service to its customers, the app is an entirely different matter. Compared to the mobile version, this PC version is nearly inoperable. You’ll often be stuck at the login page or home page and the response is at a snail’s pace. You’ll find that it would be much more convenient to use the company’s website or the mobile version for your transactions—rather than wait forever with this dysfunctional app.