Become the CEO of a beauty products company

I must admit I had some prejudices about this game before testing it. It looked like the typical teenager game set in a pink, Barbie-like world, but the truth is very different. In fact Beauty Factory is more similar to those typical tycoon games where you have to build your own empire.

Beauty Factory follows that line, only that this time it’s a beauty products company. After creating and customizing your avatar, you’ll have to do research for different products (perfume, mascara, eyeshadow, lipstick…), design their packaging, plan a marketing campaign and start the production. Then you’ll have to check sales reports and adjust your production according to benefits and market demand.

You take control of every single aspect in the game from a overhead perspective, not actually moving characters from one place to the other, but checking the different areas in your company and making sure they’re going the right way. The games features a nice 3D design and a good background music as well.

Although it may sound a bit complicated, I can assure you it’s not. Actually, it’s fun to be in charge of a fictional company and play your role as boss. Plus, Beauty Factory is easy to learn to play and it even includes a useful tip collection at the beginning of the game -which, on the other hand, would be nice to have at hand during the game. Of course, mastering the whole cosmetic business is a different story!

Follow your intuition when selecting market offers and make appropriate economic decisions in order to develop your company into an impressive corporation. You will begin by researching several product types – perfume, lipsticks, eyeshadows, nail polish, blush or mascara. The development of ingredients and scent composition are just the beginning. Later on, you will have to take care of appropriate packaging design, positioning and promotion. The sale of your product is the final stage, which will allow you to expand market possibilites of your company. Check how it feels to be a big success in great business!

Take a look at what this game features for you:

• Choose components properly so as to satisfy your clients’ tastes
• Create your avatar by determining their appearance, gender and name
• Launch new lines of cosmetics: perfume, lipstick, blush or mascara
• Invest in the state of the art technology, production lines and marketing strategies
• Invest in promotional campaigns of your products
• Observe the market closely… your competitors waste no time!
• User-friendly tutorial and intuitive gameplay will make your job as the CEO of the company much easier