How to Determine the Persuasive Intent of Advertising

It is becoming increasingly important for students to learn how to be critical, and to understand that with the internet, many times what you see at face value is not always what you get. With the increasing number of people who rely on the internet to obtain information, it is important to teach them how to determine the “persuasive intent” of advertising, to detect the enticing draws of fake news, and to discover the difference between opinion and fact. This tool is designed to help you better understand the persuasive intent of advertising, and it provides information on how to identify the enticing draws of fake news, and the difference between opinion and fact.