McGaw.io Extension – Statistical Tracking Tool

What is McGaw.io?

This is an extension that allows you to calculate the statistical significance and conversion rate of your A/B tests.

Why do you need to use it?

When you are running an A/B test, you are comparing two versions of your website or email. You want to know if the change has been successful or if there is a difference in conversion rate. If there is a difference, you want to know which version is the winner. To do that, you need to calculate the probability of the difference, this is called the statistical significance.