A free program for Android, by ADITYA BIRLA FASHION AND RETAIL LIMITED.

With an aim to create a lifestyle brand, we bring you the world’s best brands at the most affordable prices. It is an online-only brand with a focus on work wear. With a strong consumer-first approach, we ensure that our customers are the focus of our attention. The app offers a seamless online shopping experience and provides a simple way to stay in the loop of all the new arrivals.

How do I shop on the app?

Browse through our collection of over 200 brands. Choose from our collection of over 40,000 products and get them delivered to your doorstep.

What are the benefits of downloading the app?

You get to shop from the comfort of your home.